Antoinette Zel

CEO & Co-Founder

A veteran of media, entertainment, and multicultural marketing, Antoinette Zel has led, fine-tuned and built elite marketing firms and media networks for nearly two decades.

With an uncanny talent for building teams that bear results which focus on smart branding and creativity, her success ultimately can be measured in the countless brands, companies, and people she has influenced and shaped.

Considered a change agent in the US Hispanic media sector, Antoinette continues on her journey. Given her diverse career, Antoinette has been at the forefront of defining watershed moments in US and Latin America media over the past 20 years.
When America was first discovering the power of Latin America’s unique creative voices in the early 90’s, Antoinette became the CEO of MTV Networks Latin America introducing global brands and audiences to the likes of Shakira, Maná, MTV Video Music Awards and creative irreverence for a pivotal window of 15 years.
When America was realizing that the US population was 15% US Hispanic, Antoinette became the effective COO of NBC Universal’s Telemundo Broadcast Network leading its Marketing, Research and Strategy divisions as well as re-launching revolutionary cable network mun2, Telemundo Puerto Rico and Los Angeles local production initiatives.
When iconic brands became the new drivers of branded content in early 2004, Antoinette became the CEO of creative powerhouse ad agency La Comunidad winning global clients like Converse, Apple, Volvo and Corona beer amongst others. When America realized that US Hispanics also spoke English and wanted to see Latino stereotypes shattered, Antoinette became the CEO of Robert Rodriguez’ ground-breaking bicultural cable television network El Rey Network.

Today, Antoinette has turned her laser beam to the digital landscape, where there is a clear white space for U.S. Hispanic and Latin American brands to fill with interesting, creative-centric digital storytelling for their online audiences.

As CEO and Co-Founder, Antoinette is responsible for The Story Room’s launch and rollout into the US Hispanic and Latin America markets. She spearheads the company’s strategic vision, business development and full operations of its US and LATAM offices.

Happily married to another media maven, Antoinette has 3 hipster sons who keep her real. A passionate cook, foodie and dog lover, Antoinette is based in Miami Beach.