Danilo Rosero captivates his fans´s looks

Danilo Rosero is a promising singer hailing from Ecuador who recently had a hit with his unique version of the 70’s classic, “Esos Ojitos Negros”. For its release, Rosero’s team asked InPulse Digital now The Story Room to come up a marketing initiative that was both, very creative, and highly viral. With this in mind, our creative team iimplemented a Facebook Tab, “Danilo Rosero – Ojitos Negros”, where fans could upload a picture of their “Ojitos Negros” (black eyes) and take part in a unique looks contest. The pic with the most “Likes” (3,773 to be exact) was crowned the winner and will get to do a photoshoot with the singer. During the two months it lasted, the contest had a great response among Rosero’s fans: 1200 photos were uploaded, the tab received over 14,500 visits, and generated 2,500 clicks from various countries. The action was supported by a Facebook ads campaign which generated 2,500 new Facebook Fans, and over 65,000 actions between Likes, Comments and shares, in the tab. A music video with the photos uploaded during the contest was also created so every fan would feel like a winner! You can watch the video in Danilo Rosero’s Official YouTube channel: http://www.youtube.com/DaniloRoseroMusica Visit Danilo Rosero´s Official Facebook page to see more of the digital marketing work we created https://www.facebook.com/DaniloRoseroMusic

The Story Room