InPulse Digital now The Story Room + Maná = 6000 app installs in 48 hours

Mexican rock icons Maná are back with “Drama y Luz”, their first studio album in 5 years, and InPulse Digital now The Story Room implemented a full-blown online campaign according to such an event. The digital agency created a whole interactive world intended to immerse fans in to the magical universe of the new album. On top of a Landing-Page where fans could preview the album, watch videos and download the hit single, “Lluvia al Corazón”, InPulse now The Story Room also created a game application for Facebook called “Busca tu Luz” with a great prize: win a phone call with the band. As reported by leading industry blog Aliado Digital, the app got over 6,000 installs in just 48 hours! The landing page got over 50,000 visits in just a week, and the album’s first single, debuted at #1 in Billboard’s Latin Chart giving them the cover of Billboard Magazine´s latest issue. For Billboard’s Cover-Story on Maná, visit: http://www.billboard.com/features/man%C3%A1-the-billboard-cover-story-1005058792.story#/features/man%C3%A1-the-billboard-cover-story-1005058792.story

The Story Room