InPulse now The Story Room joins BIC for the BICentenial celebrations

Mexico celebrates 200 years of independence and BIC once again came to our interactive agency to help them create a patriotic-themed campaign to encourage business executives to buy Mexican-made products with huge discounts. The fruitful business relationship between BIC and hispanic social media agency InPulse Digital now The Story Room began with the development of an online catalogue for the brand (www.bicgraphic.com.mx) using Red Box Commerce, a solution completely developed by InPulse. To celebrate the Mexican bicentennial, BIC has now asked us to come up with a promo intended to have Mexican business owners and companies buy Mexican-made products for their company gifts, while increasing users in the company’s database. With this in mind, we created an attractive and user-friendly landing page through which the company could effectively reach its customers, while making it really easy for them to contact the company and request information on specific products. This was coupled with a marketing strategy which included Google ads, and precise targeting of promotion, allowed our client BIC to effectively gather information on their current and prospective customers, while increasing sales, and improving brand image.

The Story Room