No surprise, but the currency of digital marketing is Metrics. Metrics. Metrics.

And let’s be honest, many of us (and many general agencies) don’t really understand what they mean or how to use them and barely look at them on a regular basis. When you do see Followers, Engagement, CTR, Video Views and more - do you really manage your investment or brand behavior as a result of those metrics?

This crossroad of performance is where the rubber meets the road. We translate the numbers into action.

Our work is not done until we hit the numbers we have to hit.