We admit it. We too are nostalgic for days when organic reach was real and ideas alone could find their right audiences - but no more. Today, paid media is a given to any brand’s outreach.

That’s where The Story Room’s size, structure and focus shine versus the typical media agencies. Think of us as a custom shop for paid media with side by side creatives, digital planners and buyers in one place.

We begin with detailed audience segmentation and personas across media to really define who we want to talk to and what they’re about, and then spend alot of time defining the right creative ads and formats that will work for them (vs cut and paste) that can invite engagement. Since our media planners sit side by side to the creatives, we also optimize plans to deliver unprecedented efficiencies.

Makes sense right? The better the creative to the right audiences, the harder your dollars work.