American Girl - Mattel
YouTube short-form stop-motion series; influencer campaign, original character development, social assets
We are especially proud of Z, an original character we co-created with Mattel, who was the answer to the online AG-stop-motion phenomenon happening amongst fans and influencers. And don’t let us get started about her dog Popcorn!
The campaign was featured by YouTube kids and generated over 3M video views. New #AGZCrew hashtag became part of in the Instagram fan culture.