First we analyzed the audience, competition, trends and defined the digital strategy including Facebook, Instagram, Search Engine Optimization (SEO), influencers, and media. We identified Social Media habits of targets in key countries and loaded the site with a massive 2,000 recipes with photos and adapted content to create a new rich and robust SEO opportunity. The first few months were spent optimizing and localizing content and paid media to maximize the TV network’s reach and consumer engagement.

First we analyzed the audience, competition, trends and defined the digital strategy including Facebook, Instagram, Search Engine Optimization (SEO), influencers, and media.