Rich de la Rosa


Rich brings more than two decades of finance, accounting/tax, and operational experience to his role as CFO of The Story Room. A leader in business management, corporate finance, and accounting, Rich has a successful track record as a financial and operations executive and with broad industry experience in media, manufacturing and global expansion within the US and Latin American markets.

Prior to joining The Story Room, Rich co-founded VIAGlobal in 2016, a U.S. soft-landing program for international startups. Previously, he was VP of Finance and Business Operations at eMerge Americas and held positions at Radius Worldwide as Director of Advisory Services, and MTV Networks Latin America (yes, there’s the Antoinette connection!). After attaining his MBA in 2002, Rich had the unique experience of leading his family’s 45-year marine manufacturing business to record growth. Rich started his professional career at KPMG.

Although he’s an engineer at heart, Rich earned a Master’s in Business Administration from the University of Miami and a Bachelor’s in Accounting from Georgetown University. He is a licensed Certified Public Accountant with the State of Maryland.

Rich is happily married with two sons, and when he’s not working, he’s either fishing or thinking about fishing (more of the latter these days). Arm him with a paper clip and some bubble gum (and Google), and Rich will likely “McGyver” his way out of any challenge thrown his way.

Rich is based in Miami and reports to CEO Antoinette Zel.